As a senior graphic designer I work with plenty of people who take good pictures. Rarer are the ones who can also write. Yanira took over the photography across every department, from the laboratory through to administration, plus all of the event photography. She got colleagues in front of the camera who had no interest in being photographed. She makes people comfortable without it ever looking posed. After ten minutes the scepticism was gone, and you can still see that in the pictures today. With the LinkedIn copywriting it mattered to me that someone understands who is reading: doctors, laboratory specialists, referrers. That is a different language from B2C content, no lifestyle tone, but still readable. Yanira hit that balance from the start. She thought along rather than just working through a list, and as her supervisor I rarely had to correct anything.

Philippe Kipper · Senior Graphic Designer, ANALYTICA

Yanira was the first social media manager we ever hired, and we did not really know what to expect. She shot all our food photography herself, at a level we had only seen from agencies, and grew our channels from almost nothing to a steady 200 to 300 likes per post. What stayed with us most was how much she thought along with us. She brought ideas before we had to ask, delivered on time, and stepped in on things well beyond social media. She understood early that this was never just about Instagram, it was about how guests see us.

Tanveer Malik · CEO and owner, Rosenhof Gastro AG